How to Monetize TikTok: 8 Proven Ways to Make Money in 2025

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TikTok has evolved from a trendy app for lip-sync videos into one of the most powerful platforms for creators and brands. With over a billion active users, TikTok offers real opportunities to turn your creativity into income. If you’re wondering how to monetize TikTok in 2025, you’re not alone.

Whether you're an aspiring influencer or a small business owner, this guide will show you how to monetize TikTok using strategies that are working right now.

1. Join the TikTok Creator Fund

One of the first official ways to monetize your content is through the TikTok Creator Fund. This is TikTok’s way of paying creators directly for their content based on views, engagement, and overall performance.

Requirements:

Be at least 18 years old

Have at least 10,000 followers

Get at least 100,000 video views in the last 30 days

Be located in an eligible country (like the US, UK, or Canada)

Once approved, you’ll earn money based on the performance of your videos. While payouts may be small per view, they can add up over time, especially with viral content.

2. Use TikTok Creator Rewards Program

TikTok recently introduced a revamped Creator Rewards Program, designed to reward creators who produce high-quality, original content that keeps users watching longer. Unlike the Creator Fund, this new program focuses more on watch time than just views.

How it works:

Videos over 1 minute long are eligible

The more your content retains viewers, the more you earn

Rewards scale with both views and engagement

This program is especially good for creators who focus on educational, storytelling, or entertainment content that goes beyond the quick trends.

3. Promote Affiliate Products

Another excellent way to monetize TikTok is by promoting affiliate products. With affiliate marketing, you earn a commission every time someone buys a product using your custom link.

Steps:

Find products that align with your niche

Share them in your bio or TikTok Shop

Create engaging content around the product

For example, if you're in beauty or fashion, showcasing how you use a product and linking it in your profile or TikTok Shop can drive conversions—and income.

4. Sell Your Own Products or Merch

If you have a brand, product, or even just a clever catchphrase, TikTok is a great place to sell your own merchandise or products.

You can use platforms like:

Shopify

Printful or Teespring (for print-on-demand merch)

Etsy (for handmade items)

TikTok Shop (TikTok’s native e-commerce tool)

Once your shop is set up, create engaging videos featuring your products. Use trends, humor, or storytelling to show people why they should buy.

5. Offer Paid Services or Coaching

If you’re skilled in something—fitness, social media marketing, makeup, photography, or even resume writing—you can offer services and promote them through your content.

Example ideas:

Fitness coach? Post tips and offer a training plan.

Social media expert? Share advice and link to a consulting service.

Graphic designer? Show your portfolio with trending audio.

TikTok’s audience is full of users looking to learn and improve—turn your knowledge into a business.

6. Collaborate with Brands and Sponsored Content

Brand deals are one of the most lucrative ways to monetize your TikTok account. As your following grows, brands may approach you for partnerships—or you can pitch them yourself.

Tips for landing brand deals:

Build a niche and stick to it

Post consistently with high engagement

Use hashtags like #ad, #sponsored when promoting

Use platforms like CreatorIQ, Aspire.io, or TikTok Creator Marketplace to connect with brands. Even with a smaller audience (under 100k), you can become a valuable micro-influencer in your niche.

7. Go Live and Earn Gifts

TikTok allows creators to go live and earn virtual gifts from followers. These gifts can be converted into real money.

Requirements:

Be 18 or older

Have at least 1,000 followers

Follow TikTok’s community guidelines

During a livestream, your followers can send you coins and gifts they’ve purchased. It’s a fun and interactive way to earn, especially if you have a loyal fan base.

Pro tip: Host Q&As, tutorials, behind-the-scenes content, or games during your livestreams to boost engagement and gifts.

8. Drive Traffic to Other Monetized Platforms

TikTok is a powerful traffic generator. If you're already monetizing content elsewhere—like on YouTube, Instagram, a blog, or Patreon—use TikTok to drive traffic there.

Ideas:

Tease longer content from YouTube in a 15-second TikTok

Promote a subscriber-only post on Patreon

Link to your course or freebie in your bio

Building an audience on TikTok and guiding them to other platforms helps you diversify your income streams and build a more stable creator business.

Bonus Tips for Successful TikTok Monetization

Here are a few final pointers to help you earn more from TikTok:

Know your audience: Understand who you're talking to so you can create content—and promote offers—they actually want.

Be consistent: TikTok’s algorithm rewards regular posting.

Engage actively: Respond to comments, go live, and interact with your followers to build trust.

Watch trends: Jump on trending sounds, challenges, and hashtags to expand your reach.

Final Thoughts: Start Monetizing TikTok Today

If you’ve been wondering how to monetize TikTok, the good news is that there are now more ways than ever to make money from your content. Whether you choose the Creator Fund, sell products, promote affiliate links, or land brand deals, the key is to stay consistent and focus on adding value to your audience.

TikTok isn’t just about going viral—it’s about building influence, trust, and a loyal community that supports your creative work.

Ready to turn your TikTok time into profit? Start testing one or more of these strategies and watch your creator business grow.

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HOW TO MONETIZE TIKTOK: 8 PROVEN WAYS TO MAKE MONEY IN 2025

How to Monetize TikTok: 8 Proven Ways to Make Money in 2025